katepreka@gmail.com
Katerina Preka is a multidisciplinary designer with a background in Product and System Design Engineering. Based in Berlin, she combines her skills in brand design, communication, and exhibition curation to create thoughtful and impactful work.
With a focus on user-centered design and storytelling, Katerina approaches each project with care and precision, striving to deliver solutions that connect on both a functional and emotional level. Her versatile experience allows her to adapt to diverse creative challenges, always aiming to bring clarity and meaning to her designs. With interest in fashion, sustainability, inclusivity, art, psychology and new technologies, she focuses on projects that create a positive social impact.
WORK EXPERIENCE
Product and Brand Designer, Freelance
SEP 2019 - CURRENT-Provided expert consultation on best design practices, helping clients navigate the complexities of digital transformation and brand positioning in their respective markets.
-Collaborated with clients to understand their vision and requirements, translating complex concepts into accessible and visually compelling design solutions.
-Conducted in-depth user research and usability testing to inform design decisions, resulting in user-centered products.
Brand and Product Designer, 4screen
MAY 2022 - DEC, 2023-Established foundational design processes as the inaugural designer, introducing standardised workflows that enhanced team efficiency and project output quality.
-Collaborated with the design team and stakeholders for the development of the new brand identity.
-Coordinated with key stakeholders to develop a procedural framework, leading to a boost in brand recognition and setting clear benchmarks for design consistency and brand identity, ultimately enhancing the brand's market presence.--- -Collaboratively worked with cross-functional teams to refine and enhance product guidelines, leading to a 90% automation in product adaptation across various automotive platforms. This effort significantly improved customer reliability and contributed to an increased conversion rate.
-Implemented white-labeled solutions into the design systems of major car brands and crafted compelling prototypes that were instrumental in securing partnerships with over three leading automotive companies.
-Supported the refinement and presentation of data and structure for workshops with prominent navigation brands, enhancing the clarity and impact of workshop content and pitch material.
Multimedia Designer, Gallerie Heike Arndt DK
MAY, 2019 - SEP, 2019- Produced multimedia campaigns boosting online engagement by 45%, driving higher foot traffic.
- Managed website and social media content.
- Led video production from storyboarding to post-production, capturing the essence of exhibitions.
Art Director , The Box Athens
APR, 2017 - MAY, 2019-Spearheaded the conceptualisation, design, and execution of innovative exhibitions, enhancing the gallery’s cultural offerings and visitor engagement.
-Implemented strategic marketing and publicity campaigns for each exhibition, leveraging social media, press releases, and community partnerships to maximise attendance and engagement.
-Developed comprehensive budgets and timelines for exhibitions, ensuring projects were delivered on time, within scope, and under budget, while maintaining high curatorial standards.
-Cultivated and maintained relationships with a diverse range of artists, facilitating collaborations that brought fresh and dynamic perspectives to the gallery's portfolio.